As the global race for international students intensifies, understanding how Australia is perceived alongside key competitors has never been more critical.
This August 2025 Destination Australia: Competitor Destinations sample report examines how students around the world discuss, compare, and evaluate Australia against the United States, the United Kingdom, and Canada.
What you'll uncover:
✔ Comparative insights - How Australia’s performance stacks up against the United States, the United Kingdom, and Canada across key drivers such as affordability, outcomes, and prestige.
✔ Student sentiment trends - What millions of authentic online discussions reveal about how students feel and why sentiment is shifting across markets.
✔ Competitive signals - Where each destination is gaining or losing trust and how emerging risks around cost of living, safety, and policy instability influence choice.
✔ Strategic opportunities - What Australian institutions, policymakers, and partners can do to strengthen positioning, rebuild confidence, and reframe the global narrative.
Benefit from insights and sentiments to enhance student experience, improve recruitment and retention, and benchmark performance across key markets.
Gain real-time visibility into international student sentiment to inform policy, improve outcomes, and strengthen global competitiveness.
Monitor brand reputation, identify emerging trends, and uncover new business opportunities with international students.